1 Min Read behind the lens

Process Vol.5: The Filmer

    The Process Series goes behind the scenes with the artists, explorers, crafters and unique individuals that make up The Faction Collective. In Volume 5, Etienne Mérel, the man behind the lens of our biggest video projects to date, tells us about what it takes to get the shot. Spending the past few years filming and directing ‘We Are The Faction Collective’ and THIS IS HOME, Etienne’s office can be the streets of Finland one week and the 4000m peaks of Zermatt the next.


    When Japan re-opened its borders to foreign visitors last year following Covid lock-downs, skiers went in droves to ski the legendary JaPow. But only one ski crew went with a mission to ski in the streets and "remove" snow! Don't miss Alex Hall, Mac Forehand, Antti Ollila and local rider Koga Hoshino showing a very different side of Japan, in this urban skiing segment for the ages.


    Tim McChesney, Blake Wilson, Mac Forehand and Duncan Adams put on a veritable pow-booter-hittin', tree-tappin', cliff launchin' clinic in the Utah backcountry. Do not miss Mac Forehand's absolutely gargantuan rodeo 720. It's just one of the stunts among three segment appearances for him in the film that earned him a nomination for Standout Male Skier of the Year at the iF3 Awards.


    A segment filled with the British Columbia powder pillows of your dreams, starring Micah Evangelista, Brooklyn Bell, Sophia Rouches and Vasu Sojitra. If the decibels from our global film tour are any indicator, Vasu Sojitra's beautiful skiing - on one leg, no less - is not to be missed.


    10+ of the best freestyle skiers in the world invade Ursus Snowpark at Madonna di Campiglio, Italy, and display a level of skiing mastery that is second to none. Complete with veteran riders and fresh faces, it's the segment that will have Faction's more youthful audience hitting repeat, well, on repeat.

    crans montana

    Bad weather won’t stop Sarah Hoefflin, Giulia Tanno, Mathilde Gremaud and Margaux Hackett making Crans Montana their playground.
    Who needs sunshine when you’ve got rail game for days and a crew that’s down for fun and Aperol aprés.