Faction: Majority-Owned by Our Collective.
Since our inception in 2006, Faction has focused on two things - innovation and creating a Collective.
Our designers consistently spin out shapes and materials that set the standard – always with graphics that get us pumped on snow (and off).
Our Collective of film-makers, athletes and story tellers have shared rad rides from their back yards to the steepest steeps with millions, always keeping it real.
It also takes investment. We’ve taken a unique path, investing in in-house engineering, in-house media production, and an in-house sales team on-the-ground from Åre to Zermatt, Tokyo to Tirol, Vail to Val d’Isere.
To get there, over 400 investors have invested big and small, making Faction literally majority-owned by our skier fans. The Collective is the majority around here. If you’d like to get involved in a brand, a company, a movement where we’re building long-term value and the owners are individuals like you, we’re closing a round now.
Our factories help us source materials from all over Europe – base, sidewall and topsheet materials from Austria, woods from Eastern Europe, fibreglass and carbon from Germany, our hybrid cores from Denmark. All our woods are FSC certified, and we work together to come up with ways to better use materials with less waste and to reduce our environmental footprint.